Trybe in Action
The World Food Championships
The World Food Championships, featuring Adam Richman, is the highest stakes food competition in the world along with a 4-day food festival and lifestyle expo all taking place in the middle of the entertainment capital of the world - Las Vegas, Nevada. The competitions will feature the best of the best squaring off to crown champions in multiple food categories. Then those champions meet in The World Food Championships Final Table on November 4, 2012 to coronate the inaugural World Food Champion.
It's the best food. It's the biggest competition. It's the best battling the best and only one will be left standing. Only in Vegas, only at The World Food Championships.
Event sponsors will have an unbelievable opportunity to be at the center of the food universe. All eyes will be on The World Food Championships. From presenting and category sponsorships to samplings, demonstrations, VIP events, consumer expo, vendor spaces, pre- and post-event publicity the opportunities are endless.
To learn more about The World Food Championships click here.
KCBS - Great American BBQ Tour
The name might say Kansas City, but the KCBS Great American BBQ Tour travels across the nation, from Carolina to the West Coast and everywhere in between. Its mission? To provide amateur barbeque enthusiasts with the tools and know-how to cook like their favorite pros. The 30-foot tour wagon hauls some of the latest and greatest barbequing products that bring out the enthusiast in all of us.
Samples from national partners – Kingsford, Weber and Tyson, just to name a few – give everybody a taste of professional grade outdoor cooking. And just in case your stomach is rumbling after all this, the BBQ Tour also samples out a taste of some of the world’s best barbeque.
To find out more about the tour or to see when it’s coming to a food festival in your neck of the woods, visit the tour’s official site at www.kcbstour.com.
World’s Championship Chili Cookoff
Over 50,000 Chiliheads can’t be wrong; the World’s Championship Chili Cookoff is more than just a chili tournament. It’s the epicenter of everything we love about America’s favorite dish: originality, fun and lots of spice. It’s no wonder the WCCC has become one of the world’s largest food contest festivals. Over the course of a year, over 200 events sanctioned by the International Chili Society lead up to this weekend-long event celebrating all things chili. And each year when the simmering finally stops, ICS crowns the World’s Best Chili Cook.
Event sponsors have a number of outlets for creating impressions with chili enthusiasts, including samplings, demonstrations, pre- and post-event publicity and integration opportunities.
To get an even bigger helping of the WCCC, visit their official winner’s circle website by clicking here.
Gridiron Rivals Tailgate Tour
By bringing in tailgaters to some of the nation’s biggest college football rivalries, the Gridiron Rivals Tailgate Tour takes this sport-within-a-sport to the next level. Competitions, games and product and food samples make each stop on the Tailgate Tour an event unto itself.
As soon as the trailer pulls in the good times start rolling. Thanks to sponsors like Tyson, KC Masterpiece, Glad and Kingsford, fans can have a pregame experience to remember complete with a Kickoff Cookoff competition against fans from the rival team. To check the tour’s stops or to find out more, visit www.gridirontour.com.
BBQ Raceway Series
When you have an event like a NASCAR Sprint Cup Series race attracting more fans than the Super Bowl, a World Series game and an NBA Finals game put together, somebody’s bound to get hungry. Why not hold a barbeque competition on site? The BBQ Raceway Series is designed to do just that by strategically integrating two of America’s greatest original pastimes: racing and barbequing.
Fans love to walk through the cooking area outside the grandstands, bouncing from competitor to competitor and sampling what the champions are cooking: some of the best barbeque anywhere. This double-dip of enthusiast events generates a lot of attention: the inaugural BBQ Raceway program received 160,000 impressions at its first event at Talladega Superspeedway.
All-Star BBQ is a fully integrated enthusiast-marketing program; we bring the top BBQ stars to your brand. Our full event experience includes VIP Appearances, Retail Activation, Product Demos and Endorsements. In addition to on-site enthusiast event marketing, our fully integrated website will allow for complete brand integration through online chats, membership and recipes; providing enthusiasts a chance to interact with our All-Stars and your brands.
All-Star BBQ, bringing 4-5 BBQ legends to a fully integrated enthusiast-marketing program allowing your brand to integrate with the best-of-the-best through:
- Retail Activation
- Product Endorsements
- Event Experience
- VIP Appearances
Sam's Club National BBQ Tour
Trybe Targeting works with KCBS and Sam's Club to launch and coordinate the largest and richest competition series in barbeque history. With over $500,000 in prize money and nearly 600 professional barbeque teams, this is one series you don't want to miss.
The Sam's Club National BBQ Tour features 25 local events, five Regional events and one National Championship in Bentonville, Ark. For a full schedule and more information, click here.