Trybe Targeting

Whether it’s a barbeque cook, a racing fanatic, a Chilihead or a tailgating king, we know an enthusiast when we see one. And you should get to know them too. They’re a growing, loyal and active market base looking for a product to get them even more excited about their life’s passion.

A New Product Your product deserves a great audience. Nobody’s more eager to try a new product than our enthusiastic fans. Read more.

With enthusiast marketing, you can test out a new product in a controlled environment of your most loyal fans. It’s the perfect way to see how a new product will do in the market. Trybe successfully introduced both Tabasco Chipotle Sauce and Kingsford Competition Briquets to the barbeque and grilling industry. Tabasco Chipotle became the second highest selling product in their line after two years on the Great American Barbeque Tour.

A New Target Audience Want to expand your product’s reach? We can help you think differently about your audience. Read more.

You already have a great product. Why not introduce it to another group of buyers? Trybe successfully increased Scott Shop Towels’ market share by expanding its target audience to include the barbeque industry. Shop towels aren’t just for mechanics anymore. Find your product’s second life by expanding your consumer base.

A New Marketing Method Lost in the marketing jungle? Let Trybe map out an innovative strategy for your brand. Read more.

We all know that media budgets are being cut, but that doesn’t have to cut into revenues. Don’t have enough cash for a big media buy? Trybe can offer a different kind of marketing. GrillGate partnered with KCBS on a member discount program and received a 90 percent ROI. When you make the right connections, you can spend less money and get outstanding results.

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The Latest News

May 14, 2013 - Trybe Targeting receives Communicator Awards
April 02, 2013 - The Great American BBQ Tour Takes to the Nation for Sixth Season
April 01, 2013 - 2ND ANNUAL “AMERICA’S BEST POTATO SALAD CHALLENGE” INVITES CONSUMERS TO ENTER RECIPE CONTEST

Any barbeque cook worth his sauce can tell you, making barbeque without an audience is sort of like performing Shakespeare in an empty park. Yeah it’s still a masterpiece, but nobody’s around to enjoy it. But with Trybe’s targeting strategies, KCBS has gathered an enormous barbeque fan base that’s accessible under one banner, giving enthusiasts something to cheer about. This $246 million industry is getting noticed more each year, and with high profile sponsors like Sam’s Club – the official supplier of KCBS – competition barbeque continues to build its potential for brand exposure. And in just three years with Trybe, membership at KCBS has more than doubled. Don’t click on this: it might shock you.

ICS

Let us introduce you to your product’s newest market. Most Chiliheads will agree that the nation’s three greatest contributions to civilization are the Declaration of Independence, their own top-secret chili recipe and the moon landing. In that order. So when you put 3,000 of these diehards together in ICS-sanctioned events each year, things really get cooking. With Trybe’s marketing techniques as their standard, ICS has raised $89 million for charitable organizations since its inception, and will match up to 15 brands for the society’s 2011 World’s Championship Chili Cookoff. Let that simmer for a while.

GRIDIRON TOUR

We love it too! Wheel into the parking lot, fire up the grill, set up the TV, kick back and show the other team’s fans who’s boss. Go ahead – wave that giant foam finger. Yeah, well it turns out tailgaters know what they love and actually invest a lot of money on this stuff. There were around 20 million of these folks at last count, and the average one spends about $500 a season on tailgating equipment and supplies. So if you know your multiplication tables, now you also know that aligning your brand with the Gridiron Rivals Tailgate Tour is a no-brainer.

Trybe Targeting

Trybal Clients

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KCBS

ICS

GRIDIRON TOUR