Winners Win Big with Kingsford Charcoal

April 04, 2012

Winners Win Big with Kingsford Charcoal
The Kingsford $40K Challenge to reward champion barbecue teams at world-class barbecue competitions 

Kingsford -- kin_cmyk_logo_original.pngKANSAS CITY, Mo. – When a competition barbecue team wins – it’s big. When a competition barbecue team wins with Kingsford – it’s even bigger!  In the high heat and high stakes world of competition barbecue, Kingsford charcoal is challenging teams to not just win, but win big with Kingsford and its Kingsford $40K Challenge.

 Kingsford’s $40K Challenge will be giving out bonus prize money totaling over $40,000 to the Grand Champions, Reserve Grand Champions and the four Category winners who cook with Kingsford at 15 Kansas City Barbeque Society sanctioned events and Memphis in May.

 "I love Kingsford’s dedication to competition barbecue and bringing more opportunities to competitive barbecue teams," said world champion pitmaster and cookbook author, Chris Lilly. "Now I have the opportunity to win big doing what I love the most – cook and compete with Kingsford charcoal."

Kingsford 40k -- king-40kchallenge_logo.png 
KCBS will sanction and provide certified barbecue judges for 15 of the competitions.

“Due in large part to the ever-growing popularity of our sport, we have seen substantial growth in members, events and prize money,” said Carolyn Wells, executive director, KCBS. “Kingsford is a perfect example of a multi-year partnership that both benefits from our growth and helps us grow.”

As the largest sanctioning body of competitive barbecue, KCBS sanctions more than 400 competitions each year and has a membership of more than 15,000 individuals and 6,000 competitive barbecue teams.

The Kingsford $40K Challenge will kick off its 2012 season at the ACM BBQ Throwdown in Las Vegas on March 30, 2012. The $40K Challenge will be featured at some of the biggest and best BBQ competitions in the world, including: the Safeway National Capital Barbecue Battle, the American Royal, the Sam's Club National BBQ Tour Championships and the Jack Daniel’s World Championship Invitational.

To register or for more information on the Kingsford $40K Challenge, visit, for full schedule, official rules and updates that will be posted throughout the barbecue season.

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